Projects
Creativity is key to engaging diverse audiences. At the annual Sales Enablement Conference in San Francisco, I had the pleasure of co-presenting on the topic of creative, inclusive and educational content. Our goal was to encourage others in the training and enablement space to be more creative and to think outside the box when developing content for diverse audiences. Enjoy!
All Sales trainings are developed around the specific needs of each project. Through the use of an intake form, I gather information about the audience, their skills, experience, and the goals of the training, ensuring that the education I provide gives the most value possible. Check out some of my process for creating successful trainings.
This is an example of a creative storyboard with a Barbie movie theme to make learning fun. I am passionate about finding new ways to engage the audience with ideas that draw in the audience. Here is a training that is disguised within a fun and entertaining script and is a good example of me using creative writing that includes solid content that can be followed and retained.
I believe that successful ad sales training requires a multidisciplinary approach that involves project planning, stakeholder engagement, and innovative content delivery. That's why I specialize in creating comprehensive training plans. Cross Team collaboration helped us arrive at a fun "Back to the Future" theme that was just a small part of an overall success training series that involved facilitating several workshops for the entire sales and client services organization .
The creative approach for this training was inspired by Abbot and Costello's classic comedy sketch routine, "Who's On First?" It was designed to help the organization navigate internal processes around our podcasts products and understand the full range of capabilities. The training included some interactive questioning to reinforce content.
Video: "Edu"tainment Example: Training
Enjoy a fun compilation of clips featuring, yours truly, as the host of an edutainment video series created to educate the organization on sales wins, products, and creative offerings. This series uses short 10 - 20 minute interview videos to share important information with the organization to help them stay on top of information while in the field.
All Videos
Here is a good example to see how my brain works! After a good intake session, I always start by creating a content plan, which outlines everything from the overall goals and objectives of the training to the specific topics that will be covered. It's how I stay organized, by creating a content plan and ensuring that we’re all on the same page regarding content and goals. Take a look!
Sometimes, your audience may hear information best directly from their peers and managers! So I've gotten creative using a T3 (train the trainer) format. This is an example of a "Manager Toolkit" that I worked on with a team member to get important training materials out to the organization. And here's the best secret, the managers learn from it too!
