I believe that successful ad sales training requires a multidisciplinary approach that involves project planning, stakeholder engagement, and innovative content delivery. That's why I specialize in creating comprehensive training plans. Cross Team collaboration helped us arrive at a fun "Back to the Future" theme that was just a small part of an overall success training series that involved facilitating several workshops for the entire sales and client services organization .
The creative approach for this training was inspired by Abbot and Costello's classic comedy sketch routine, "Who's On First?" It was designed to help the organization navigate internal processes around our podcasts products and understand the full range of capabilities. The training included some interactive questioning to reinforce content.
Video: "Edu"tainment Example: Training
Enjoy a fun compilation of clips featuring, yours truly, as the host of an edutainment video series created to educate the organization on sales wins, products, and creative offerings. This series uses short 10 - 20 minute interview videos to share important information with the organization to help them stay on top of information while in the field.
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Here is a good example to see how my brain works! After a good intake session, I always start by creating a content plan, which outlines everything from the overall goals and objectives of the training to the specific topics that will be covered. It's how I stay organized, by creating a content plan and ensuring that we’re all on the same page regarding content and goals. Take a look!
Sometimes, your audience may hear information best directly from their peers and managers! So I've gotten creative using a T3 (train the trainer) format. This is an example of a "Manager Toolkit" that I worked on with a team member to get important training materials out to the organization. And here's the best secret, the managers learn from it too!
Skills Workshop Example: Sales Excellence Workshop
This deck is a great example of how I helped organize sellers around the basics of the sales cycle — but with a focus on their world: how they sell, what they sell, and what their business looks like day to day. By bringing sellers and leaders together in one place, we created a workshop space for peer learning, best-practice sharing, and team building, while sharpening the skills that matter most for their roles.
Onboarding Outline Example: Comms and Curriculum
This example shows how I make onboarding communications both punchy and fun, while still packing in all the important details new hires need. Since I can’t share the actual onboarding materials (too much proprietary info!), I created this sample to highlight the kind of messages I send out to engage an audience and the type of information I include in a curriculum. It’s a window into both my comms style and how I structure learning journeys for new sellers.
